Innovation is truly the key to success and to surviving through good and bad markets alike, and in times like these we should jump at the chance to put this theory to the test.
Innovative products can sometimes make something that has been around for awhile into a product that has many new and varied uses that no one ever dreamed of, opening up markets that previously did not even exist.
Joel Barker, an independent scholar and futurist, recognizes the importance of innovation in his video – “Diversity, Innovation, and Wealth”, which you can view at his website firstname.lastname@example.org. He teaches that breaking out of old patterns and finding new and different uses for products is the key to wealth, and the businesses that are stuck in the “paradigms” or patterns of yesterday will not see the potential for huge profits that come with new ways of looking at things.
<a href=http://www.speakingroses.com>Speaking Roses</a> is creating a “paradigm shift” , or a new way of doing things, by patenting a process to emboss custom texts, personalized messages, company logos, and beautiful photos directly onto the petals of live, fresh flowers. Flowers no longer are only bought and sold for birthdays and anniversaries but now have the capacity to communicate anything – from a simple greeting or message to an invitation or even a marriage proposal.
Putting a corporate logo on the petal of a rose in metallic gold ink creates the classiest form of advertising around. Corporations no longer pay for the occasional flower arrangement out of their petty cash fund, but are now dipping into their marketing and advertising budget to buy flowers that will promote their image in a way never before possible.
Celebrities and media outlets all over the world are flipping over these embossed flowers. Watch Tom Cruise giving away Mother’s Day bouquets that say “Happy Mother’s Day” right on them on the Ellen DeGeneres show and see the reaction of the women in the audience. You can see this video at www.speakingroses.com.