Archive for September, 2011

Message Sending: 2011 AD

Posted by on Sep 01 2011 | Uncategorized

Message sending has certainly changed over the years, and today’s era of personalization and technology demands a New Way of Expression.

All throughout history, man has been trying to find the perfect way to send a message.  Cavemen wrote on the walls of their homes, lords and ladies communicated through falcons, and the Pony Express raced heartfelt epistles to distant loved ones.  Whether the messages were sealed with wax or rolled up in a bottle, it was always the hope of the sender that they would have a huge impact on the one they were intended to impress.

Today we live in a world of fast moving societies and rapidly changing technology.  No one would ever wait around for a carrier pigeon or a runner to deliver a message.  Constantly checked emails, instant messaging, and texting are the chosen way of communication.  And no one is complaining, because it’s fast, easy and suits today’s lifestyle perfectly.  A more personal touch type of message is easily passed up for the convenience and accessibility of electronic messages.

Well, what would you think about the opportunity to combine today’s love of whiz bang technology with the romance and sentiment of one of Mother Nature’s most beautiful creations, the flower?  In this way one could give their messages the desired classic and sentimental feel, and still be able to compete with today’s futuristic demands.

A company by the name of <a href=”http://www.speakingroses.com”>Speaking Roses</a> in Salt Lake City, Utah has patented the process to print on live, fresh flowers, giving new meaning to the old saying, “Say it with Flowers”.  This means that heartfelt messages, handwritten notes, and company logos can be printed on the petals of flowers to make the perfect love note, invitation, or advertisement.  And as if that were not enough, they’ve raised the bar in message sending by enabling their customers to create video messages that can be embedded into the petal of a rose or other flower.  This means that the romantic and meaningful gift of a flower can enable the recipient to view a personalized video message simply by holding the flower in front of a webcam or smartphone.

In today’s era of personalization, this gives advertisers and Romeos alike the opportunity to send a message that will be unique and noteworthy.  Those who receive a video message on a flower will be very unlikely to forget its significance.  Advertisers will find it easier to get the attention of their market when their calling card is a flower that speaks and activates a video.

If you think you could use the opportunity this technology offers, check them out at www.speakingroses.com.

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Innovation in Business

Posted by on Sep 01 2011 | Uncategorized

Once upon a time, a wise man said, you cannot have the benefits of wealth, without enlisting the energy of diversity and innovation.  This was Joel Barker, who is an independent scholar and futurist. Because he was the first person to popularize the concept of paradigm shifts, he is known around the world as the “Paradigm Man.”

His work began in 1975 and he pioneered the concept of paradigm shifts to explain profound change in industry and the importance of vision to drive change within organizations. The prestigious Library Journal listed his book, Future Edge, which was published in 1992, as one of the most influential business books of that year.

So why does Joel say that diversity and innovation are so important in creating wealth?  As an example, he tells of the stronghold that Swiss-made watches had on the watch industry was not enough to guarantee its success once digital watches were invented.  Products must always be able to change with the times, and having more than one distinct use for an invention guarantees that it will be in demand even when the times change.  You can read more about this in Joel Barker’s videos, “Diversity, Innovation and Wealth” and “The New Business of Paradigms” at joelbarker@starthrower.com.

Now you might ask yourself, “How can I find an innovative product that will allow me to tap into multiple markets because of its varied uses?”

Would you be interested in a product that could be sold in the floral industry, the gift industry, the greeting card industry, and was such a hit in the promotional industry that they voted it “Best Product of the Year” at the 2005 PPIA Trade Show in Las Vegas, Nevada?

Well, what about combining the beauty of Mother Nature with the personalization of the 21st century in a way that creates an emotional response never before seen?  This is what <a href=http://www.speakingroses.com>Speaking Roses</a> has done by creating a patented process to emboss custom text, heartfelt messages, company logos and even photos directly onto the petals of  live, fresh flowers.  This process can even be done to silk flowers.

Take your entrepreneurial spirit on a ride you won’t forget and visit www.speakingroses.com today.

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