When we developed the ability to place corporate logos, wedding photos, messages and other pictures onto fresh-cut flowers, we found that we had opened the door to more than one market. Naturally, the demand for Speaking Roses printed and embossed flowers was overwhelming in the floral industry, but we also found that Speaking Roses had something to offer to those who needed promotional products, unique gifts, greeting cards, and corporate incentives and awards.
Because Speaking Roses combines the beauty and elegance of the gift of flowers with the personalization of a greeting card, becoming a Speaking Roses licensee puts you in a position to tap into an almost 80 billion dollar market in the USA alone. And while Speaking Roses has garnered both national and celebrity attention, the opportunity to serve local and larger markets is still mostly untouched.
According to a marketing report from the Boston Consulting Group, the market for personalization is exploding. The need for personalization in the flower market is recognized worldwide, but in addition to this, virtually every industry in existence is being affected because consumers are refusing to give up their individuality and settle for assembly-line products. By offering those consumers the freedom to not only choose the color, arrangement and tone of the flowers they buy, but also the chance to add their own personal touch, be it words or pictures to printed flowers, Speaking Roses is not only recognizing that need for individuality – we are rewarding it! ... (continue)
